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The music industry will not change on its own.
The music industry will not change on its own.
The music industry will not change on its own.
Music2020.org exists to bring artists, fans, and every participant in the music ecosystem into the conversation about what the future of music should become—including the structures, technologies, and principles required to build it.
MusicRevolt.org exists to turn that vision into collective action. It is where individuals become an organi
Music2020.org exists to bring artists, fans, and every participant in the music ecosystem into the conversation about what the future of music should become—including the structures, technologies, and principles required to build it.
MusicRevolt.org exists to turn that vision into collective action. It is where individuals become an organized force—with a clear purpose, a concrete plan, and the determination to challenge the concentration of power that has shaped the industry for decades.
The law already provides creators with important rights, including, in certain cases, the opportunity to reclaim ownership of their music. But rights accomplish nothing when artists remain uninformed, isolated, and unrepresented.
Music 2020 defines the future.
Music Revolt organizes the people who will build it.
This is not simply a call for change.
This could be THE LAST CALL.
WHOSE INDUSTRY IS IT?
The music industry will not change on its own.
The music industry will not change on its own.
Three major-label groups dominate the global music industry, exercising enormous influence over the music that reaches the public and the terms under which digital platforms must operate.
When Steve Jobs introduced the 99-cent download nearly twenty-five years ago, technology promised to transform the industry. Streaming later changed the
Three major-label groups dominate the global music industry, exercising enormous influence over the music that reaches the public and the terms under which digital platforms must operate.
When Steve Jobs introduced the 99-cent download nearly twenty-five years ago, technology promised to transform the industry. Streaming later changed the way music was delivered—but it did not change who held the power.
The technology changed. The structure of control did not.
Digital platforms now depend on access to the catalogs controlled by the major labels. That dependence forces them to operate within a system designed primarily to protect concentrated corporate power—not the people who create the music or those who sustain it.
Our movement exists to build a music industry that is truly:
of the people who create it,
by the people who sustain it,
and for everyone whose life and work give music its value.
The choice is ours: remain uninformed, isolated, and powerless—or become informed, organized, and determined to demand justice and fair treatment throughout the music ecosystem.
The industry will not change until we do.
THE FUTURE THE INDUSTRY REFUSED
The music industry will not change on its own.
THE FUTURE THE INDUSTRY REFUSED
In 2000, five major radio groups launched the Local Media Internet Venture—LMIV. It was more than an attempt to bring local radio online.
It was built upon a truth the music industry refused to recognize:
Radio marketed the music, created demand, and built audiences—yet it was denied the opportunity to participate in the business it helpe
In 2000, five major radio groups launched the Local Media Internet Venture—LMIV. It was more than an attempt to bring local radio online.
It was built upon a truth the music industry refused to recognize:
Radio marketed the music, created demand, and built audiences—yet it was denied the opportunity to participate in the business it helped create.
LMIV offered broadcasters a collectively owned path into the emerging digital music economy. But the established industry resisted any model that threatened its control or allowed new participants to share in the value of music.
This was not an isolated failure.
Again and again, promising technologies and alternative business models have been resisted, restricted, or absorbed to preserve the existing structure of power.
Music is everybody’s business. Its future must include everyone who helps create its value.
WHO WE ARE
The Team
Music2020 was founded by two people who've spent decades in the music industry—and who've seen firsthand how broken the system really is.
Today, we're artists and fans getting together in a collective saving the music industry.